4 Tips to Finding Your Brand’s Voice
With so many different companies competing for the same business, it is crucial in this day and age to make sure your company stands out. One of the best ways to accomplish this is by creating a unique voice that represents your company and speaks to your customers effectively. Here are our top four tips for helping you find your brand’s voice.
1. Know your customers
It’s important to craft a voice for your brand that will resonate with your customers in the way you want. In order to do this, you have to know who your customers are, inside and out. Think about who would be interested in your products and look at the way they speak and interact with the world online. Once you have this clearly defined, it is infinitely easier to create a voice that will speak to them. Are you marketing more to a younger audience that would appreciate some amount of humor? Or are your customers a bit older, and simply seeking quality information? It’s important to define this in order to define your voice.
2. Communicate, don’t sell
No matter who your customers are, it’s safe to assume that they don’t want to feel like you’re constantly delivering a sales pitch. It’s important to engage your customers in an authentic way, that communicates what you have to offer without trying to pitch them really hard on why they have to work with your company. The products or services should speak for themselves. Finding a simple, clear, and communicative voice that your customers can connect with is the best sales pitch there is.
3. Be consistent
Consistency is key because it helps your customers feel like they know who you are and what to expect. It can be helpful to pick a few keywords that you want to be associated with your brand such as friendly, helpful, and knowledgeable. Then you can take it a step further by limiting these qualities, by deciding what you not as well. For example, we are “friendly, but not unprofessional.” By defining these qualities, you can help empower your employees to maintain the voice across all vertices. It also helps customers understand you more easily.
4. Find a way to stand out
It’s always a good idea to understand your competitors and how they work, but it is especially important to make sure that your voice is unique from others in your field. You don’t want to sound like every other company out there, so researching how they portray themselves, and finding a way to differentiate your own brand’s voice is key.
At GroMo we create a formula to dissect and analyze a client’s brand to identify their ideal consumer effectively assembling their target audience. Knowing who we want to talk to is half the battle, how we talk to them is the next step in our process. To do this, we work with the client to establish their brand voice, tone, and personas ensuring all means of communication are consistent. You may find yourselves asking if all this is necessary, well to put it simply, our due diligence manifests successful marketing strategies. Having all our ducks in a row grants us liberty to develop disruptive digital strategy in epic fashion.
Get in touch with us today and let us help you find your brand’s voice.