Content that connects with people in all walks of life.
Floafers launched their e-commerce site upon concluding their very successful Kickstarter campaign, seeking innovative ways to keep momentum and generate buzz about their brand. With summer coming to an end, it was important to use a paid media budget in the most effective way possible to increase engagement and drive conversions.
In order to achieve the lowest cost per conversion, brands have to align with a target audience that is most relevant and as specific as possible. To connect with the desired active lifestyle audience, GroMo identified a whole new audience base, calling them “Navigators”. We lowered the cost per conversion even further by digitally targeting this audience with hyper-relevant content, leading them through our funnel based on how they engaged with the content; ultimately getting people fully engaged to convert to sales.