Work
Kanga.

Kanga.

Four guys and a kangaroo.

Details.

The Kanga Kase Mate is essentially a “Koozie” for your whole case of beverages. Made with a 3 layer insulating system, The Kase Mate is designed to keep your drinks cold for up to 7 hours- without the hassle of ice or a heavy cooler!

About The Project

The Challenge

Having worked with our client Kanga from their inception, we were well aware of the companies mission to bring fun and convenience to beverage cooling solutions. Now it was a case or “kase” of sharing that mission with the world in the most strategic way possible.

What We Did

The Approach

Following a period of in depth digital analysis, tracking and research we implemented a strategic and hyper targeted press campaign that would at once generate increased overall brand awareness and engagement while also aiding in the company’s ongoing crowdfunding efforts.

The Solution

Bro Targeting

By strategically targeting college and lad culture type publications we secured key product reviews and features in The Chive and BroBible with a combined reach of 2m readers and a key social feature by Old Row across an additional 1.7m followers. The demographic of these publications and their higher than average engaged readership was a perfect match to the target market of the Kanga Kase Mate product.

Target Audience Data

Content

Digital PR

Influencer Marketing

The Results

The results were a notable increase in Kanga’s pre-order product sales, product reviews and on-going crowdfunding efforts, resulting in a highly successful product launch campaign.

Users Acquired:

22,965

Social Reach:

15,405

“It’s The Next Great Bro Invention For Spring And Summer Chillin’ Months.”

– Brandon Wenerd, Founding Partner & Senior Editor at BroBible

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