Social networking online and off.
To develop a brand style and visual aesthetic that succinctly conveyed the brands approach to networking, collaboration and entrepreneurship coupled with the qualities of sophistication, professionalism and ambition. The brand style guide would have to be able to live both online and offline through all the brand touch-points, including; throughout the location, in print, across all digital content marketing initiatives, website, social channels and proprietary mobile application. We also set about devising a content marketing strategy to aid in generating interest in the client that could be applied across social media, paid media and email marketing.
We conducted extensive research for a 30 day period to identify other similar businesses and business models across the globe. Assessing those businesses approaches and visual aesthetic allowed us to conceive an identity for The Network Bar that was at once both familiar, yet unique and clearly distinguishable.