Trade show marketing in a digital world.

Details.

Spirit Booster relies heavily on trade shows to source new leads and further their business development initiatives, however attending them requires significant preparation, strategy and execution to hit their desired goals. Spirit Booster tasked us to develop an accelerated, more efficient approach to optimize their trade show presence, ensuring their brand resonated with attendees long after the trade show concluded.

About The Project

The Challenge

Spirit Booster relies heavily on trade shows to source new leads and further their business development initiatives, however attending them requires significant preparation, strategy and execution to hit their desired goals. Spirit Booster tasked us to develop an accelerated, more efficient approach to optimize their trade show presence, ensuring their brand resonated with attendees long after the trade show concluded.

What We Did

The Approach

Creating eye-catching content paired with a clear digital strategy to encourage trade show attendees to engage, sign-up online and stop by the booth in person. This approach generated significant buzz about Spirit Booster before, during and even after the trade show concluded.

The Solution

Trade Show Funnels

GroMo produced and edited all social video ads, creating the content from scratch. We implemented a proprietary trade show marketing funnel to direct people to take implicit actions to engage with the brand. Our Geo-fencing ads targeted on-site trade show attendees & encouraged target audiences to:

1. Stop by the Spirit Booster booth.
2. Sign up for a demo of their program that could be scheduled and
  viewed at a later time.

Attendees who completed the tasks were rewarded with a t-shirt at the booth once they received their demo confirmation.

Geofencing Location

Content

Ad Funnels

Sales Data

The Results

Prior to working with our marketing agency, Spirit Booster typically witnessed 25-50 leads generated per trade show based on their own efforts. Our strategy surpassed their expectations resulting in 5x more leads generated in addition to attendees visiting their trade show booth.