Trade show marketing in a digital world.
Spirit Booster relies heavily on trade shows to source new leads and further their business development initiatives, however attending them requires significant preparation, strategy and execution to hit their desired goals. Spirit Booster tasked us to develop an accelerated, more efficient approach to optimize their trade show presence, ensuring their brand resonated with attendees long after the trade show concluded.
Creating eye-catching content paired with a clear digital strategy to encourage trade show attendees to engage, sign-up online and stop by the booth in person. This approach generated significant buzz about Spirit Booster before, during and even after the trade show concluded.