Work
Toyota Commercial.

Toyota Commercial.

Social networking online and off.

Details.

Toyota’s commercial finance division offers a variety of loan and lease products and programs to help you get the equipment you need at an exceptional value. Whether you need an internal combustion forklift, an electric forklift or a narrow aisle solution for your warehouse, Toyota forklift dealer financial experts and Toyota Commercial Finance can help.

About The Project

The Challenge

Toyota wanted to produce a series of short format videos that helped to convey visually the divisions range of financing options, quality of products and after sale customer support services as well as their depth of inventory and commitment to US industry. The second part of the engagement, was then to develop a digital strategy for the usage of the videos to drive both consumer awareness in the B2B market and position Toyota as a leader in their industry sector.

What We Did

The Approach

Our approach was to concept a simple and easy to follow video series that would articulate the clients key services in an informative yet elegant context. The videos were designed be re-usable from year to year and as such feel timeless in the selection of featured content and editorial execution.

The Solution

Building A Truly Unified Brand Experience.

Simple clean style infomercials featuring footage shot with primarily with a drone allowed us to visually showcase the expansive inventory and scale of Toyotas facilities. This was then overlaid with graphical text as opposed to narration with the information presented in short bite sized statements that succinctly covered the key service offerings Toyota wished to convey.

Target Audience Data

Brand Guide

Social Templates

Email Templates

The Results

The result was a series of short timeless videos that could be reused year on year that were used to strategically target Toyota’s B2B customers as part of a comprehensive digital strategy designed to drive awareness of the brands key services and offerings. The videos were also featured on Toyota’s social channels as part of an ongoing content strategy.

“Today’s online driven world demands that we use the latest best practices, efficient sales models, social selling techniques, digital marketing tools and solid analytics to succeed. The GroMo Agency has mastered these up-to-date methods.”

– Steve Norris, Shoppas Material Handling

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