Social networking online and off.
Toyota wanted to produce a series of short format videos that helped to convey visually the divisions range of financing options, quality of products and after sale customer support services as well as their depth of inventory and commitment to US industry. The second part of the engagement, was then to develop a digital strategy for the usage of the videos to drive both consumer awareness in the B2B market and position Toyota as a leader in their industry sector.
Our approach was to concept a simple and easy to follow video series that would articulate the clients key services in an informative yet elegant context. The videos were designed be re-usable from year to year and as such feel timeless in the selection of featured content and editorial execution.